The Laundress - Crease Release

Ideal as travel companion: crease release from The Laundress. Just shake before use, sprinkle a bit on the clothes out of your suitcase and wrinkles will be removed or diminished. Of course this product can be brought into your suitcase because of the small size of the bottle. 

The story:
“With a little bit of knowledge… it is possible to have a long-term, low-maintenance relationship with cashmere. Gwen Whiting and Lindsey Boyd are two New Yorkers who left their jobs in fashion to educate the new cashmere-wearing constituency about how best to treat their jumpers with their brand The Laundress.”

Gwen Whiting and Lindsey Boyd weren’t always international soap mavens, delighting fashion-istas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world’s best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University’s Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care.



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