The Laundress - Wool And Cashmere Shampoo

Our wool & cashmere shampoo is ideal for your precious sweaters and cardigans made of the finest wool & cashmere. The smell combies fresh cedarwood, pine needle oil, spices and citrus zest. It contains stain-fighting enzymes which removes soil while brightening and softening the fabric. This detergent is suitable for hand washing and compatible with all water systems and temperatures.

The story:
“With a little bit of knowledge… it is possible to have a long-term, low-maintenance relationship with cashmere. Gwen Whiting and Lindsey Boyd are two New Yorkers who left their jobs in fashion to educate the new cashmere-wearing constituency about how best to treat their jumpers with their brand The Laundress.”

Gwen Whiting and Lindsey Boyd weren’t always international soap mavens, delighting fashion-istas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world’s best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University’s Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care.


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